How long should blog giveaways last

Adding or removing a timer is the exact same principle. Here you will be able to activate or deactivate the timer. It is as simple as that! The timer will automatically correspond to the date the giveaway ends. We covered giveaway laws and rules in a section earlier in this post. You must list a set of rules for your giveaway so entrants can adhere to them. Your rules will also have to comply with the law.

This will take you to the form editor. When a user visits the giveaway page, they will notice a small pop-up at the top right corner. The pop-up will let the user know when someone has just entered the giveaway. The Thank You page is also considered to be a giveaway entrants dashboard. You can add additional functionality bonus actions to your giveaway here. You can then edit it to suit your giveaway needs.

Bonus actions are an excellent way of achieving secondary goals during your campaign. For this giveaway, we set up social media, referral, and YouTube bonus actions. You can then choose to add or edit a bonus action from the menu. Once your bonus actions are set up, entrants will be able to earn points for every bonus action they complete. These bonus actions will help to increase engagement on social media and boost YouTube video views and potentially increase subscribers. To motivate entrants to complete bonus actions, it is recommended that you supply them with an incentive for their hard work.

This can be a discount or a free gift. That way, everyone who enters will have the opportunity to go home with something. To earn the discount, they will have to complete bonus actions and earn a total of points to redeem the discount. After completing some basic edits to the Thank You template, your giveaway will have a custom look that is in line with your brand. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

Your first step should be to get in touch with your current audience. They already know who you are and can help you spread the word fast. You can even go as far as rewarding entrants with bonus entries for every person they successfully refer to your giveaway. Market your giveaway the same way you would market any major event on your website.

Use the marketing channels that you are already established on. Want to find out how to send effective emails during a giveaway? Read the full blog post here. If you do plan to get vocal on social media, then teaming up with a social media influencer is a great idea.

Influencers have large active followings and can quickly spread the news of your giveaway to their followers. You can easily embed the entry form for your giveaway onto your blog. You can also make use of the excellent giveaway pop-up entry form that can also be embedded all over your website. As you can see, the main image of the post features a bold, colorful visual as well as text announcing the contest.

Although she could have used more text in the image itself, Nicky wisely chose to keep the inclusion of text in the image to the bare minimum, instead using the caption section of the post to let people know how to enter. Nicky opted to publish a single reminder post on Day Three of the contest. She decided early on that, based on her research, multiple updates per day was way too much, and since her giveaway lasted for seven days, the single mid-week reminder worked well.

The captions should reiterate the rules of the giveaway, but it might be worth experimenting with the length of your captions depending on the frequency of your reminder posts.

Now all that remains is to pick the lucky winner! Tallying up the entrants of your Instagram giveaway can be a piece of cake, or it can be a logistical nightmare — it all depends on your entry criteria and the volume of entrants. After her giveaway had concluded, Nicky went through her Instagram feed and entered all the names of entrants who had abided by the rules into a spreadsheet.

Individuals who only entered once — by following CATPARTY and tagging two other people — were entered on a single row, while other entrants who tagged more people were entered into multiple rows to reflect the number of entries.

To find the winner of her Instagram giveaway, Nicky used a simple online name-picking tool to select a winner from the list of entrants. Unfortunately, none of the software tools we came across supported CSV upload functionality, meaning that each name had to be entered manually, with entrants who submitted multiple entries being entered the relevant number of times. If you know of a tool that supports uploads, let me know in the comments!

No matter which way you slice it, actually determining the winner of your Instagram giveaway is likely to be at least a little work, so choose a system that allows you to select a winner as efficiently — and fairly — as possible. Sure, you could just send the winner a direct message, but that would be a missed opportunity.

Why not make the announcement of the winner as much of a spectacle as the rest of the contest? You probably already know that you can access analytics data for your Instagram feed if your account is a Business account. Nicky learned all sorts of interesting information after her contest. For instance, she learned that she had a loyal and growing following in London, despite being based on the East Coast of the United States.

This is largely because the enamel pin community is very tight-knit, and is generally pretty trendy in the British capital. The good thing about setting up a one-week or less giveaway campaign is that this tactic automatically prompts you to increase the pace and take your urgency factor up a couple of notches. But to make this short-lived giveaway promotion strategy impactful and effective, you need to properly organize, optimize, and hype your promotion on a daily basis!

Otherwise, not enough people will be able to see what you are offering. Which brings us to:. If you implement a short campaign, you need to make sure your offer spreads like wildfire and that you pop up in as many news feeds as possible. Giveaways are, in their essence, a numbers game — the more people see your offer, the higher your chances are to acquire new clients. This can be extremely difficult to achieve in just 7 days, but with the right network already in place, it can work very well for some brands.

Two weeks 14 days might be the optimal time to run a giveaway. This is actually the most popular giveaway running time, as this period provides enough time to reach potential clients while being short enough to keep your campaign dynamic, relevant, and exciting.

We suggest you organize your 2-week promotion in such a way that you:. This duration provides enough time to organize your campaign, mend your mistakes, and make adjustments based on ongoing results. For example:.

Throughout this duration, you have more time to connect and build relationships with entrants and attract the attention of new customers. A run that is this long also leaves more room for your promotion to become idle and lose its engagement. Should you play your cards right, more time can result in more clients. It robs your campaign of a sense of urgency, thus making your target audience feel like they have more than enough time to participate, which can make your potential entrants postpone any type of engagement, and ultimately lead to losing interest in your giveaway.

This usually results in spending more money on promotion and boosts that would hopefully pick up your giveaway campaign. Efforts that, in most cases, prove futile. Although each giveaway campaign requires a unique approach in terms of marketing strategy, a two-week campaign has proven to be the most optimal solution. Whether it is a service, a product, or a blog giveaway, 14 days is the sweet spot as it provides enough time to keep your campaign alive, relevant and exciting, without leaving much room for the sense of urgency to drop beyond repair.

Our research also suggests that most giveaway campaigns yield the best results in terms of volume and quality of entrants within the first and the last 3 days of your campaign.

Determining how long should your giveaway last is just one part of the puzzle. That means having the prize written in the contest title, headings, and descriptions. Including the value of the prize in your heading or description is further encouragement that makes people not want to miss out on the chance of winning. When using RafflePress to create a competition on your blog, you can ask people to complete many actions to earn entries.

For instance, users can earn bonus entries by:. When running a blog competition, your blog post aims to encourage readers to engage and enter your competition. So those are the things you should tap into when writing your blog post. Every successful contest has a clear set of rules for participants to follow. Rules keep your prize draw legal and fair to all entrants. They also help to weed out people looking for a quick-win that requires little effort. Also, make it clear if your contest is sponsored or affiliated with a business or brand to maintain transparency.

Next, you need to add your rules to your giveaway. The Rules Generator asks you several questions about your contest, then instantly turns them into a complete set of contest rules you can display in the RafflePress widget. You can also copy and paste those rules in the body of your blog post to make them clearer to participants. Adding your giveaway to your WordPress blog is pretty straightforward. RafflePress lets you embed your contest into any post or page using a WordPress content block or shortcode.

To add your contest to a WordPress post, first, head to the post you prepared earlier and click Edit. Then click the plus icon in the WordPress editor to add a new content block and search for RafflePress.

Alternatively, you can publish your contest on a giveaway landing page to reduce distractions and focus people on entering.

You can do this by heading to your giveaway in RafflePress and clicking Edit. Then head to Settings » General. Then click Save. Now when your giveaway starts, you can send visitors to that URL to enter.